Возможности использования технологии blockchain в цифровом маркетинге

M. N. Bespyataya

Аннотация


Рассмотрены возможности применения технологии Blockchain в цифровом маркетинге. Представлена децентрализованная система Blockchain и выделены ключевые факторы успеха технологии. Проанализировано, что Blockchain изменитперсонализированную рекламу и позволит установить новый тип связи между потребителем и производителем. Сделан вывод о том, что технология Blockchain позволяет создавать между участниками рынка smart contract, который не дает возможности осуществить переход к следующему этапу процесса без выполнения договорного условия, что обеспечивает выполнение обязательств каждой стороной контракта и проведение политики прозрачного бизнеса.

Ключевые слова


цифровой маркетинг; блокчейн; умный контракт; реклама; рынок; компания; потребитель

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Литература


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E-ISSN: 2519-2027